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Circularity
Circularity at ba&sh
In a world where clothes are often considered disposable, the idea of a circular economy has become a necessity.
Our aim: to put strategies in place to reuse a product.
Our approach: at ba&sh, we have thought about the best ways to make clothes last, from their conception to their eventual recycling. We follow the recommendations of the famous butterfly diagram developed by the Ellen MacArthur Foundation, a leading institution in this field.
Today: in line with our strategy of sustainable innovation, we wanted to offer our community services to help them consume differently and more sustainably alongside us.
A second-hand offer is now available in France and Germany, and a rental service in the United States.
We have also launched a partnership with a social inclusion network that brings together and runs 70 structures specialising in textile activities: collecting clothes, sorting, washing, ironing, sewing and selling, in order to industrialise upcycling. This network collects our defective clothes, anonymises them and upcycles them to resell them in ressourcerie, second-hand clothes shops or solidarity boutiques.
Wear, enjoy, start again.
Our care advice for your ba&sh clothing to make it last longer.
Don't worry, there is always a solution
How to repair a pulled thread on a jumper.
How to adjust the length of a garment.
How to sew a button back on.
Mit Faume werden die Second-Hand-Stücke von ba&sh auf der Online-Website zugänglich werden.
Dank der technologischen und logistischen Lösung von Faume vereinfacht ba&sh den Weg der Second-Hand-Ware. Mit dem Ziel, den Kleidungsstücken neues Leben einzuhauchen, bietet die Marke den Kunden an, ihren Kleiderschrank zu entrümpeln, indem sie ihre ungetragenen Kleidungsstücke wieder zum Verkauf anbieten. Die Kundin schickt ihr Stück kostenlos an die Werkstätten von Faume, wo es wiederaufbereitet wird: Authentifizierung der Marke, Qualitätskontrolle, Reinigung mit einem umweltfreundlichen antibakteriellen Produkt. Die auf der Website angebotenen gebrauchten Stücke werden dem Image der Marke entsprechen, d. h. zeitlos und von hoher Qualität sein. Als Gegenleistung für diese Sendung erhält die Kundin einen Gutschein, der für Neuware, auf der Website oder in der Boutique verwendet werden kann.
With Tilli, repair, alter and give a second life to your clothes
Repair, alter and reinvent your ba&sh dressing by making an appointment with a Tilli tailor. Tilli tailor will help you maintain and extend the life cycle of your products.
Make an appointment online and a professional will come to the place of your choice, they are available 7 days a week between 9am and 10pm. During the appointment, the Tilli tailor will take your measurements, give advice and deliver your clothes within 3-5 days.
The 6 pillars of our commitment
Frequently asked questions
The production of raw materials is ba&sh's main area of concern in terms of greenhouse gas emissions and pressure on biodiversity.
To reduce this impact, ba&sh gives preference to organically grown materials, certified materials that guarantee animal welfare and the sustainable management of pastures, recycled fibres and viscose made from wood pulp from sustainably managed forests.
In 2022 production, 57% of materials were certified. By 2025, this figure is projected to have reached 100% (except for alpaca, for which the target has been set for 2027).
We have defined a framework to monitor and improve social performance in our supply chain.
Each partner must commit to our supplier code of conduct and comply with a number of ethical principles.
We conduct social audits of our entire supplier base. If non-conformities are identified, we support our suppliers in implementing corrective action plans to contribute as much as possible to the rapid and sustainable transformation of our industry.
Since August 2021, ba&sh is also a member of BSCI, a social compliance initiative. This tool provides a framework for monitoring and improving social performance in our supply chain: supplier mapping, early detection of problems, auditing, corrective actions and training. The aim is to protect workers' rights and improve their working conditions.
Our shopping bags and parcel boxes are made from 80% and 100% recycled paper and are FSC-certified. They are 100% recyclable.
In 2022, 93% of packaging used at ba&sh was made from at least 50% recycled paper.
In 2022, 87% of plastic packaging was made from at least 30% recycled plastic. While 12% of packaging was still made from virgin plastic in 2022, ba&sh aims to use 0% virgin plastic by the end of 2023.
ba&sh is also in the process of implementing a circular and reusable packaging solution. After receiving an order, the packaging used to send your parcel can be returned by post free of charge. When empty, it can be folded into a letter format! This packaging reduces greenhouse gas emissions by more than 80% compared to 100% recycled and 100% recyclable packaging.
