This is BA&SH: a brand founded by two women, for women
Dressing them and celebrating them
In its clothing as in its commitment, ba&sh puts the empowerment of all women at the heart of its mission. Our ambition is to do everything we can to build a more tolerant, inclusive society together, one that is more open to the world.
A female legacy
From the beginnings of our two founders, Barbara & Sharon (the "Ba" and the "Sh" of ba&sh), to our most recent and ambitious development projects, we are committed every day to demonstrating our support for all women.
Supporting our employees
Because equality is built on a daily basis, and every action counts, we are committed, within our brand, to continuing to cultivate our values and our policy of professional equality with our employees. From their recruitment and throughout their professional lives.
Barbara & Sharon
Diversity & Inclusion
Comparing life paths, sharing experiences, getting out of one's bubble and learning from others: at ba&sh we know how valuable diversity is, and we are committed to cultivating it. Gender, age, nationality, culture, religious beliefs, sexual orientation... Because they enrich the exchanges and the working environment, because they favour the development of the individual as well as that of the group, these differences find their place with us. In addition to recruiting talent from all walks of life, in April 2021 we created a Diversity & Inclusion Committee supported by the SOS group, a leader in social entrepreneurship in Europe. This committee, which is made up of ba&sh employees, is involved in organising a number of internal awareness-raising actions, with a plan of attack for 2025.
Key partner: ba&sh x UNESCO
Who better than UNESCO to support us in our commitment to diversity? Today, this partnership takes the form of seminars delivered by renowned experts, with a clear objective: to make our employees aware of and responsible for intercultural diversity, and to establish the everyday actions that enable the creation of an inclusive work environment.
Equal opportunities and disability
Diversity is an opportunity, in all its forms. At ba&sh, we have been sensitive to the subject of disability for many years and we do everything possible to welcome our disabled employees in the best possible conditions.
Our commitments for 2022
To identify the talents of tomorrow thanks to the Duodays, days of observation and discovery of the professional environment specially designed for young trainees with disabilities. Here's how:
- Our website is accessible to the visually impaired, hearing impaired, cognitive impaired and epileptic, in all our markets. To open up the ba&sh experience to as many people as possible.
- Our employees are also committed to the "Every step counts for Handicap International" challenge. A whole week of mobilisation during which our employees ran and walked, with each step making it possible to finance important projects for the association.
ba&sh rolls up its sleeves for great female charities
220,000 euros raised for Ruban Rose
The founders of ba&sh have always been driven by a sense of commitment and have infused this into the brand since the beginning of their joint professional adventure, so much so that the fight against breast cancer has always been one of the brand's priorities. In 2017 and 2018, 220,000 euros were donated to Ruban Rose as part of the Pink October awareness campaign.
100,000 euros were donated to Women Safe & Children and Women for Women UK
In 2019 and 2020, Barbara and Sharon chose to commit to Women Safe & Children and Women for Women UK, raising over €100,000 on International Day for the Elimination of Violence against Women. All the profits from the ENOUGH t-shirt, made in Portugal from organic cotton, were donated to these two associations.
Blazers for Trailblazers: a blazer to fund women's projects
How much of the funding for start-ups do you think goes to companies founded by women? 50%? That's quite optimistic! 25%? Try a lower figure...
ba&sh's commitment to female start-ups
As entrepreneurs themselves, determined to make a difference, and convinced that there is strength in numbers, our founders Barbara and Sharon envisioned in 2021 the international initiative "Blazers for Trailblazers". The concept: dedicate the profits from the sale of ba&sh blazers to entrepreneurial projects led by women, and thus allow our customers to encourage women's initiatives through their purchase. To discover the entrepreneurs selected for the 2022 edition, see you in August! We've got the power!