Walk on the bright side - Engagements

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ba&sh sustainability commitments

MANIFESTO

In an uncertain world, it takes courage to be optimistic.

It takes strength not to feel powerless regarding the stakes we are facing.

Our Manifesto

ba&sh is above all a resolutely positive state of mind, and a collective movement.

A conviction that it is always possible to do better,

That it is possible to collectively meet the challenges of our planet, by setting ambitious goals.

An energy that drives us to transform ourselves on social and environmental issues,

Bringing alongside us our partners and our sector.

A joy of living, which turns each progress into a reason to celebrate.

Whether it is significantly increasing the circularity of our garments, giving them many lives,

Reducing our carbon footprint, helping to preserve ecosystems and water,

Rethinking the culture of the lands which give birth to our materials,

Understanding and acting on our manufacturing chains to make them more virtuous,

Choosing materials that are less impactful for humans, nature and animals,

Supporting women in different areas that are dear to us, such as entrepreneurship, education or health,

Transforming ourselves in depth, step by step, until becoming a labelled B Corp™ company.

We are on the way.

We have taken big steps.

We believe in the power of actions.

The pillars of our commitment

#justfacts

1. CLIMATE & BIODIVERSITY

Reducing our carbon footprint, help preserve ecosystems and water resources

2024 results:

10,5% reduction in carbon emissions generated in 2021 across all our activities
17% of our transport flows were by air
Financing of 6 farms using regenerative agriculture farms for wool, around 8,000 hectares undergoing regeneration since summer 2023

2028 ambitions:

Relocate 60% of production to nearby import markets*
Reduce the proportion of air transport to 15%

*in number of references, excluding jewelry

Climate & biodiversity, ba&sh commits towards helping preserve ecosystems

2. MATERIALS

Choose materials that have less impact on humans, nature and animals

2024 result:

78% of raw materials certified compared to 66% in 2023*

2028 ambition:

80% certified materials in our collections

*in total material weight

3. TRACEABILITY & SOCIAL COMPLIANCE

Understand and act on our manufacturing chains to make them more virtuous

2024 results:

79% of references are traced through to yarn manufacture (rank 3), an increase of 19% on 2023

Ambitions:

100% of references traced to yarn manufacture (rank 3) by 2025
100% of references traced to rank 5 with known material origin by 2028

Image of ba&sh designer drawing a mock up of the ba&sh caitlin boots

4. CIRCULARITY

Significantly increase the circularity of our garments, enabling them to have several lives

2024 result:

22 269 second-hand parts taken back in Europe

Ambition:

70 000 second-hand parts taken back by 2026

Woman wearing an all in white outfit from ba&sh

5. B Corp™ & CSR APPROACH

Transforming in-depth, step by step, until a becoming a labelled B Corp™ company.

2024 result:

Official B Corp™ labellisation obtained in June 2024, with 98 points

Ambition: 

Improve our score to become one of the most advanced companies in its sector in Europe

Woman wearing a full denim outfit and riding a horse

6. SUPPORT FOR WOMEN

Support women in areas dear to ba&sh (entrepreneurship, health, education).

2023 Result:

Launch of the Fund & Action charity program, which brings together and perpetuates our historic commitment to women (Power Blazer, Women are Fundamental, Women & Children Safe, Octobre rose, Institut Rafael).

Ambition:

Amplify the impact of our actions & offer to bash teams 2 working days (citizen & volunteer days) for women support as of 2025.

An in-depth and step-by-step transformation to become a B Corp™.

ba&sh obtained B Corp™ labellisation, with 98 points in June 2024

ba&sh has been a labelled B Corp™ company since June 2024.

This certification measures a company's global impact. It means that ba&sh adheres to high social and environmental standards, placing transparency and accountability at the heart of its commitment.

We obtained our labellisation with 98 points. An exceptional score that we are extremely proud of!

We know there's more to come, and we're committed to continuous improvement.

Download our latest CSR report

Download the CSR 2022 report