The shared passion for fashion led the two friends, Barbara Boccara and Sharon Krief, to create ba&sh. The idea behind the project? To bring to life the wardrobe of their dreams and share it with other women. A brand truly created by women for women.

With more than 400 stores worldwide, the ba&sh style is distinctly Parisian, a successful blend of freedom of expression and joyful, effortless elegance. It is easy to recognise a ba&sh dress… How? By the happiness of the woman wearing it.

ba&sh places great importance on diversity and inclusion within its teams. We make every effort to promote integration and equality in order to ensure social cohesion.

Our gender equality index stands at 82%. This index aims to drive progress towards equality between women and men within companies and is calculated on the basis of five criteria.

We want to further improve this score in the coming years. To achieve this, we are committed to continuing to uphold our values and our policy of professional equality among our employees at every stage, from recruitment throughout their entire career within our company.

 

barbara & sharon