be ba&sh

Barbara Boccara & Sharon Krief.

A shared love for fashion led best friends Barbara Boccara & Sharon Krief to create ba&sh. Their idea? To bring their dream wardrobe to life so that they could share it with other women. A brand truly made by women for women.

Found in more than 400 stores around the world, the ba&sh style remains distinctly Parisian, uniting an expression of freedom with an easy, joyful elegance. It is easy to recognize a ba&sh dress… The key? The happiness of the woman wearing it.

Barbara and Sharon

be ba&sh

Our commitment to women & men equality

ba&sh attaches great importance to diversity and inclusiveness within its teams. We make every effort to promote integration and equality in order to ensure social cohesion.

We are pleased to share with you our Gender Equality Index, which is 79%. The role of this index is to measure our efforts to promote equality between women and men within companies, calculated on the basis of 5 criterias.

We wish to further improve this score in the coming years. To achieve this, we are committed to continuing to cultivate our values and our policy of professional equality among our employees at all stages, from the moment they are recruited and throughout their working life within our company.

barbara & sharon

Barbara and Sharon