The YouYou bag, the ba&sh carryall bag. Woman wearing the youyoubag in a supple chocolat leather.
The Youyou bag, The iconic Carryall bag logo

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Coming soon: a new chapter of our iconic carryall, reimagined for the modern urban icon. Sculpted in an elongated silhouette, defined by a wide handle crowned with a jeweled buckle, it is designed to be worn effortlessly on the shoulder or crossbody. A statement of style, power, and presence.

Explore every variation in an exclusive preview.

Register for your exclusive early access on Wednesday the 27th of August to be able to purchase the YouYou 24 hours ahead of the official debut.

Woman wearing the ba&sh youyou carryall bag