More than half of all ba&sh materials (65% by summer 2022, to be precise) are eco-responsible.
In other words, they meet our strict environmental standards by being made from at least 70% responsible materials*.
65% is a giant step forward compared to previous seasons.
In 2020, only 22% of the summer collection was made of eco-responsible materials! In 2019, it was only a small percentage of our pieces. The goal for 2023: to reach the 95% mark.
How can we hope to achieve such results and make this transformation a lasting one?
By raising awareness and training all the teams in our product chain (from designers to pattern makers, including the production, purchasing and quality teams), on the social and environmental issues of the materials we use, selected for their low impact on the planet. All of this, thanks to the precious help of the most demanding international standards and labels, for responsible sourcing.
*Except for recycled fibres: we consider a ba&sh piece to be eco-responsible if it is made of at least 40% recycled materials.
By 2023, we will go further...
Low impact, high commitment
At ba&sh, we are convinced that all stages of textile production need to be rethought to make our industry less harmful to the environment.
That's why we prefer materials that are: Certified organic, recycled, guaranteed ethical practices (especially when they are of animal origin) and the most rigorous quality standards.
For example: the use of cellulosic materials mainly certified FSC (sustainably managed forests) and ecological alternatives to conventional viscose (Ecovero, Tencel).
A commitment in our leather
Do you know where your leather comes from? At ba&sh, where it comes from and its quality are our priorities. Grainy, suede, printed, embossed or debossed, it exists in all forms, but always with the same attention paid to its manufacturing process. Our ethical leathers, vegetable or mineral tanned, come from Italian and Spanish tanneries that are members of the Leather Working Group (which guarantees the respect of the environment during the transformation process of the hides) and with whose help we develop our own colours.
ba&sh, between creation and tradition
Bringing together our creative drive and century-old craft techniques, finding the balance between technical innovation, artistic expression and know-how: thanks to a close relationship with our craftsmen and women, we invent new ways of enhancing the most beautiful leathers every season, with the strictest respect for the level of quality expected at each key stage: cutting, trimming, assembling, mounting, sewing and applying dyes.
Evasion, the gem of ba&sh jewellery
Because eco-responsibility does not stop at clothes or bags, we also commit ourselves to the creation of ethical jewellery. The result is Evasion, a collection with a sustainable production style, made of solid recycled 925 silver (on which a thin layer of gold is melted for the gold versions), and produced in a Thai workshop renowned for its fine craftsmanship and mastery of its patterns. As far as diamonds are concerned, ba&sh has chosen to align itself with the Kimberley Process, which guarantees the supply of stones that do not come from illegal or conflict-financed activities. But because the mines are not infinite, the objective remains to favour, for the years to come, jewellery collections made from artificial diamonds.
It's prickly! The cactus in our Teddy it-bag, an ecological (and made in ba&sh) alternative to leather
You already know Teddy, our simple and stylish handbag. Now discover its alternative in an innovative material made from cactus, Desserto®. Significantly more environmentally friendly than leather and most of its alternatives, this material comes from cactus cultivation, and is combined with an acetate buckle and a cotton lining made from recycled materials for this model.
Desserto®, but what for?
- To produce more efficiently, with less: three cactus leaves are enough to create one metre of Desserto®.
- To conserve the planet's resources: only the mature leaves of the plant are cut, without damaging the rest.
- To take advantage of its resilience: cacti can grow in very poor soils, and are able to thrive in areas where nothing else grows.
Ba&sh x Canopy, the partnership that delivers wood for endangered forests
Sourcing cardboard, viscose and paper while protecting the world's endangered forests? At ba&sh, this is possible thanks to a partnership with Canopy, the environmental organisation that works with over 750 companies to help them source viscose from sustainably managed forests (FSC).
As part of its CanopyStyle and Pack4Good initiatives, we are working daily on packaging alternatives to achieve our 3 primary goals:
1. To ensure the rights of indigenous communities are respected
2. Provide a safe and fair environment for workers
3. Contribute to the preservation of biodiversity".
The 4 ba&sh principles for animal welfare
1. Free animals
We only work with suppliers who respect the five fundamental rights defined by the Farm Animal Welfare Council, and included in the World Organisation for Animal Health (OIE) definition of animal welfare. Find them here.
2. Say no to fur
We do not use fur, angora, raccoon and exotic leathers. You will never find them in our collections.
3. Certified animal materials
For products made from animal fibres (wool, cashmere, mohair, alpaca, etc.), we follow the meticulous certification work carried out by internationally recognised labels such as RWS, RMS and RDS, which prohibit the skinning and plucking of live animals, and guarantee a complete traceability system.
4. Leather from LWG tanneries
For leather: we follow the recommendations of the Leather Working Group, which identifies the most responsible suppliers and keeps us informed of the best animal welfare practices in the leather value chain.