Circularity

Making the experience last, from the design to the packaging

In a world where clothes are often considered disposable, the idea of a circular economy has become a necessity.

Its aim: to put strategies in place to extend the life of a product, and to reuse it ethically once its first use is over. 

Our approach: at ba&sh, we have thought about the best ways to make clothes last, from their conception to their eventual recycling. We follow the recommendations of the famous butterfly diagram developed by the Ellen MacArthur Foundation, a leading institution in this field. 

Today: setting up rental and second-hand sales services, and promoting the maintenance and repair of our clothes are ba&sh's first steps on the circular economy stage.

Don't worry, there is always a solution

How to repair a pulled thread on a jumper.

How to adjust the length of a garment.

How to sew a button back on.

Rent your ba&sh closet: rent, wear, start again...

The right idea

A jumper here, a summer dress there... What if, instead of borrowing clothes from your closest friends' wardrobes, you could access the personalised collections of dozens of ba&sh customers?

The launch of our clothing rental service

In February 2020, we decided to join forces with Les Cachotières to launch our rental service RENT YOUR BA&SH CLOSET in France. The principle: to offer a selection of pieces from past and current ba&sh collections, and at the same time encourage more sustainable consumption patterns, supporting use rather than possession, the desire to consume differently, and the sharing economy.

Each season ba&sh is committed to sustainable design with exclusive designs, designed and cut from our leftover fabrics. 

Get ready, the next collection will be available in June 2022. 

Remake, Re-use, Recycle.

Next collection in June 2022