Making the experience last, from the design to the packaging

In a world where clothes are often considered disposable, the idea of a circular economy has become a necessity.

Its aim: to put strategies in place to extend the life of a product, and to reuse it ethically once its first use is over. 

Our approach: at ba&sh, we have thought about the best ways to make clothes last, from their conception to their eventual recycling. We follow the recommendations of the famous butterfly diagram developed by the Ellen MacArthur Foundation, a leading institution in this field. 

Today: setting up rental and second-hand sales services, and promoting the maintenance and repair of our clothes are ba&sh's first steps on the circular economy stage.

Don't worry, there is always a solution

How to repair a pulled thread on a jumper.

How to adjust the length of a garment.

How to sew a button back on.

Rent your ba&sh closet: rent, wear, start again...

The right idea

A jumper here, a summer dress there... What if, instead of borrowing clothes from your closest friends' wardrobes, you could access the personalised collections of dozens of ba&sh customers?

The launch of our clothing rental service

In February 2020, we decided to join forces with Les Cachotières to launch our rental service RENT YOUR BA&SH CLOSET in France. The principle: to offer a selection of pieces from past and current ba&sh collections, and at the same time encourage more sustainable consumption patterns, supporting use rather than possession, the desire to consume differently, and the sharing economy.

ba&sh clothing is given a second life online thanks to Faume.

Thanks to Faume's technological and logistical solution, we have been able to simplify the resell process of second-hand clothing and accessories at ba&sh. Give your unwanted clothing a second life by putting your unworn and unwanted pieces back on sale. Your unwanted piece will be sent to Faume for free who will take control of reconditioning, authenticating, cleaning (with an environmentally friendly antibacterial product) and quality controlling these items. The second hand pieces for sale on our website will be in line with our brand image, i.e. timeless pieces of high quality. When you ship an item you will receive a voucher that can be used to purchase new items, either on our website site or in our stores. Only available in France.

Frequently asked questions

To limit the environmental impact of our products, we use certified materials: recycled fibres, organic materials, ethically sourced materials, ecological alternatives to conventional viscose, etc.   

We carefully select the most demanding international standards.  

We have defined a framework to monitor and improve social performance in our supply chain.  

Each partner must commit to our supplier code of conduct and comply with a number of ethical principles. 

We conduct social audits of our entire supplier base. If non-conformities are identified, we support our suppliers in implementing corrective action plans to contribute as much as possible to the rapid and sustainable transformation of our industry.   

Since August 2021, ba&sh is also a member of BSCI, a social compliance initiative. This tool provides a framework for monitoring and improving social performance in our supply chain: supplier mapping, early detection of problems, auditing, corrective actions and training. The aim is to protect workers' rights and improve their working conditions.  

In shop, our bags are made of FSC-certified paper and are made from 80% recycled fibres. They are 100% recyclable.  

For e-commerce packaging, our packaging is made of 100% recycled cardboard, 100% recyclable and originally from sustainably managed forests (FSC). Since the beginning of 2021, we also offer REPACK, a reusable packaging solution. This packaging reduces greenhouse gas emissions by more than 80% compared to 100% recycled and 100% recyclable packaging. 

To protect ba&sh parts during transport and in the warehouse, we use plastic bags. By 2020, our polybags are 60% recycled and 100% recyclable.  By 2022, our polybags will be 100% recycled and 100% recyclable. We are aware that this is only the first step, and we are working to minimise our use of polybags and maximise their reuse in a closed loop.