Circularity at ba&sh

In a world where clothes are often considered disposable, the idea of a circular economy has become a necessity.

Our aim: to put strategies in place to reuse a product.

Our approach: at ba&sh, we have thought about the best ways to make clothes last, from their conception to their eventual recycling. We follow the recommendations of the famous butterfly diagram developed by the Ellen MacArthur Foundation, a leading institution in this field. 

Today: in line with our strategy of sustainable innovation, we wanted to offer our community services to help them consume differently and more sustainably alongside us. 

A second-hand offer is now available in France and Germany, and a rental service in the United States.

We have also launched a partnership with a social inclusion network that brings together and runs 70 structures specialising in textile activities: collecting clothes, sorting, washing, ironing, sewing and selling, in order to industrialise upcycling. This network collects our defective clothes, anonymises them and upcycles them to resell them in ressourcerie, second-hand clothes shops or solidarity boutiques.

Don't worry, there is always a solution

How to repair a pulled thread on a jumper.

How to adjust the length of a garment.

How to sew a button back on.

Thanks to FAUME, find second hand ba&sh pieces on our website!

Thanks to Faume's technological and logistical solution, we have been able to simplify the resell process of second-hand clothing and accessories at ba&sh. Give your unwanted clothing a second life by putting your unworn and unwanted pieces back on sale. Your unwanted piece will be sent to Faume for free who will take control of reconditioning, authenticating, cleaning (with an environmentally friendly antibacterial product) and quality controlling these items. The second hand pieces for sale on our website will be in line with our brand image, i.e. timeless pieces of high quality. When you ship an item you will receive a voucher that can be used to purchase new items, either on our website site or in our stores. Only available in France.

With Tilli, repair, alter and give a second life to your clothes

Repair, alter and reinvent your ba&sh dressing by making an appointment with a Tilli tailor. Tilli tailor will help you maintain and extend the life cycle of your products. 

Make an appointment online and a professional will come to the place of your choice, they are available 7 days a week between 9am and 10pm. During the appointment, the Tilli tailor will take your measurements, give advice and deliver your clothes within 3-5 days.

Frequently asked questions

The production of raw materials is ba&sh's main area of concern in terms of greenhouse gas emissions and pressure on biodiversity. 

To reduce this impact, ba&sh gives preference to organically grown materials, certified materials that guarantee animal welfare and the sustainable management of pastures, recycled fibres and viscose made from wood pulp from sustainably managed forests. 

In 2022 production, 57% of materials were certified. By 2025, this figure is projected to have reached 100% (except for alpaca, for which the target has been set for 2027). 

We have defined a framework to monitor and improve social performance in our supply chain.  

Each partner must commit to our supplier code of conduct and comply with a number of ethical principles. 

We conduct social audits of our entire supplier base. If non-conformities are identified, we support our suppliers in implementing corrective action plans to contribute as much as possible to the rapid and sustainable transformation of our industry.   

Since August 2021, ba&sh is also a member of BSCI, a social compliance initiative. This tool provides a framework for monitoring and improving social performance in our supply chain: supplier mapping, early detection of problems, auditing, corrective actions and training. The aim is to protect workers' rights and improve their working conditions.  

Our shopping bags and parcel boxes are made from 80% and 100% recycled paper and are FSC-certified. They are 100% recyclable. 

In 2022, 93% of packaging used at ba&sh was made from at least 50% recycled paper. 

In 2022, 87% of plastic packaging was made from at least 30% recycled plastic. While 12% of packaging was still made from virgin plastic in 2022, ba&sh aims to use 0% virgin plastic by the end of 2023. 

ba&sh is also in the process of implementing a circular and reusable packaging solution. After receiving an order, the packaging used to send your parcel can be returned by post free of charge. When empty, it can be folded into a letter format! This packaging reduces greenhouse gas emissions by more than 80% compared to 100% recycled and 100% recyclable packaging.