NEW JUNE TOTEBAG,

the back-to-work bag

The June Tote is the essential for a successful back-to-work season. This large, supple bag will be ideal for those who live several days in 24 hours. With its adjustable chain, you can wear it as a crossbody bag in the morning or over the shoulder to carry with you into the evening. The June Tote is the bag you can trust with anything and everything!  

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NEW BEGINNINGS

Our new Autumn 2024 campaign

The muse of the new ba&sh campaign, Georgia May Jagger reveals her feminine spirit, both free and natural, as the sun sets over the rooftops of Paris. With her inimitable smile and bohemian charm, she embodies the vibrant vision of ba&sh women.

GEORGIA MAY JAGGER,

our radiant muse

Georgia May Jagger is glowing beauty and a fashion icon who graces the pages of the biggest
magazines. She's also a passionate entrepreneur who launch her own organic cosmetics brand a
year ago. Georgia embodies the radiant spirit of ba&sh women through her taste for fashion, her entrepreneurial
vision and her sincere commitment to the planet. 

“This campaign, which evokes new beginnings, has a particular echo in my life, and I'm proud to embody it. Every woman will find a meaning to match her own story, and I associate it with the birth of my child. I want clothes that boost my self-confidence and give me joy, and ba&sh definitely has that power”.

Georgia May Jagger