Walk on the bright side - Engagements

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MANIFESTO

In an uncertain world, it takes courage to be optimistic.

It takes strength not to feel powerless regarding the stakes we are facing.

Our Manifesto

ba&sh is above all a resolutely positive state of mind, and a collective movement.

A conviction that it is always possible to do better,

That it is possible to collectively meet the challenges of our planet, by setting ambitious goals.

An energy that drives us to transform ourselves on social and environmental issues,

Bringing alongside us our partners and our sector.

A joy of living, which turns each progress into a reason to celebrate.

Whether it is significantly increasing the circularity of our garments, giving them many lives,

Reducing our carbon footprint, helping to preserve ecosystems and water,

Rethinking the culture of the lands which give birth to our materials,

Understanding and acting on our manufacturing chains to make them more virtuous,

Choosing materials that are less impactful for humans, nature and animals,

Supporting women in different areas that are dear to us, such as entrepreneurship, education or health,

Transforming ourselves in depth, step by step, until becoming a labelled B Corp™ company.

We are on the way.

We have taken big steps.

We believe in the power of actions.

The pillars of our commitment

#justfacts

1. CLIMATE & BIODIVERSITY

Reducing our carbon footprint, helping to preserve ecosystems and water resources.

2025 results:

4% reduction in carbon emissions since 2021 across all our activities.

Financing of 6 regenerative agriculture farms for wool in Uruguay, around 8,000 hectares undergoing regeneration since 2023.

2028 ambitions:

Relocate 60% of production to nearby import markets*.

Reduce the share of air transport (upstream freight) to 15%.

*in number of references, excluding jewelry

Climate & biodiversity, ba&sh commits towards helping preserve ecosystems

2. MATERIALS

Choose materials that have less impact on humans, nature and animals.

2025 result:

72% of raw materials certified*

2028 ambition:

80% certified materials in our collections.

*in total material weight

3. TRACEABILITY & SOCIAL COMPLIANCE

Understand and act on our manufacturing chains to make them more virtuous.

2025 results:

88% of references are traced across ranks 1, 2 and 3; and 62% have a known raw material origin (country or region).

96% of our tier 1 production sites have a social audit compliant with our requirements.

Ambitions:

100% of tier 1 production sites audited by 2026.

100% of references traced across ranks 1, 2 and 3 by 2026.

100% of our references with a known raw material origin by 2028.

Image of ba&sh designer drawing a mock up of the ba&sh caitlin boots

4. CIRCULARITY

Significantly increase the circularity of our garments, enabling them to have several lives.

2025 results:

22,733 second-hand items taken back in Europe.

2026 ambition:

70,000 second-hand items taken back in total

Woman wearing an all in white outfit from ba&sh

5. B Corp™ & CSR APPROACH

Transforming in-depth, step by step, until becoming a certified B Corp™ company.

Result:

Official B Corp™ certification obtained in June 2024, with 98 points.

Ambition:

Continue our continuous improvement approach to remain one of the most advanced companies in its sector.

Woman wearing a full denim outfit and riding a horse

6. SUPPORT FOR WOMEN

Support women in areas dear to ba&sh (entrepreneurship, health, education...).

2025 results:

ba&sh has been awarded the "Safe Place" label, a support system for people who are victims of domestic violence, both internally and externally.

2026 ambition:

Amplify our actions for women and offer every employee one day per year to get involved in a cause close to their heart (Volunteer Day).

An in-depth and step-by-step transformation to become a B Corp™.

ba&sh obtained B Corp™ certification, with 98 points in June 2024

ba&sh has been a certified B Corp™ company since June 2024.

This certification measures a company's global impact. It means that ba&sh adheres to high social and environmental standards, placing transparency and accountability at the heart of its commitment.

We obtained our certification with 98 points. An exceptional score that we are extremely proud of!

We know there's more to come, and we're committed to continuous improvement.

Download our latest CSR report

Download the CSR 2022 report

Download the CSR 2023 report

Download the CSR 2024 report

ba&sh and its

stakeholders

As part of its sustainable development program, ba&sh is committed to integrating its stakeholders into its decision-making processes.

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