Working conditions, ecological impact, the dangers of over-consumption: today it is impossible for a fashion brand with an international scale to exist without being conscious of its impact. We decided to activate the change" mode and launched our sustainable development programme, ba&sh Blossom, in 2017. And because a gesture is better than a long speech, we have set ourselves a simple requirement (but less common than one might think!): only communicate after having carried out concrete actions.
Would you like to know more about our commitments?