The women (and men) at the head of fashion
ba&sh : a brand for women, by women
Our index of professional equality between women and men is 79%. The role of this index is to advance equality between women and men within companies, and it is calculated on the basis of 5 criteria.
We want to improve this score even further in the years to come.
For this, we are committed to continue cultivating our values and our policy of professional equality with our employees at all stages, from their recruitment and throughout their professional life within our company.
Investing in people and the future
In a constantly changing world, ba&sh believes that it is important to offer its employees the keys to understanding the challenges of today and tomorrow. ba&sh is convinced that such an approach is the keystone of a sustainable company and the rise in competence of those who make it up.
In 2019, 3,226 hours of training were taken by ba&sh employees and 127 training actions were conducted in 2020.
Ringing in the changes: our Sustainable Development ambassadors
At ba&sh, we believe that sustainable development requires passion, courage and determination. We are fortunate to have young, multicultural teams who are personally committed to building a more responsible model for ethical fashion.
More than 30 members of the ba&sh family are divided into 6 working groups. All departments and all levels of seniority are represented.
It is thanks to them that ba&sh can move forward so quickly in its sustainable transformation.
If you have any ideas to help us go even further even faster, please do not hesitate to contact them!
The causes close to our hearts
Ba&sh's commitment to women
Ba&sh has been committed for years to causes that are particularly close to the heart of our founders Barbara and Sharon.
The fight against breast cancer is one of them. €220,000 was donated to Ruban Rose for the Pink October campaign in 2017 and 2018.
In 2019 and 2020, in celebration of International Day for the Elimination of Violence Against Women, our founders Barbara & Sharon committed to Women Safe & Children, Women for Women International, and CARE’s Together for Her Campaign in partnership with the Entertainment Industry Foundation and the Charlize Theron Africa Outreach Project.
More than €100,000 was collected in 2019.
All of the profits from the ENOUGH T-shirt, made in Portugal from organic cotton, were donated to these associations.
The Women Safe & Children Institute is an association that welcomes and treats women and children who are victims or witnesses of violence.
"Receiving a woman in distress is different each time. We take their needs into account and as closely as possible match this to what we can provide in each individual case. We provide different types of assistance throughout the process, ranging from medical consultations and care to legal support. These activities are also supplemented by physiotherapy, yoga and well-being sessions."
Frédérique Martz, Founder and Executive Director of the Women Safe & Children association.
Ruban Rose is an association involved in the fight against breast cancer. It is at the origin of the Pink October campaign which takes place in October every year to inform, engage and motivate.
"When it all started for us in 1994, the priority was to lift the taboo around breast cancer. Talking about it was the start to fighting it. Since then, awareness has changed and today the challenge is to insist on the usefulness of early detection and to contribute, through targeted funding, to the progress of Research to eradicate the disease"
Jean-Christophe Jourde, President of the Ruban Rose association.
Support for hospital staff and children living in poverty during the Covid-19 epidemic
During full-lockdown, the "Hope" T-shirt displayed an "I will hug you later" message of thanks, designed by Mathilde.
Ba&sh is committed to hospital staff. The Hope T-shirt was sold on our site for €35, and the entire profits were donated to the Fondation Hôpitaux de Paris - Hôpitaux de France (APHP). This represented the sum of 45,000 Euros.
Also, 25% of the net return revenue of the France website over a given period was donated to APHP, or 102,000 Euros. In total, nearly €150,000 was therefore donated to the APHP, in recognition of their heroism during this unprecedented crisis.
In North America, ba&sh partnered with Baby2Baby, a nonprofit organization that provides basic essentials – such as diapers, wipes, formula, clothing & more – to children living in poverty and families impacted by COVID-19. All profits from the “I will hug you later” t-shirt in North America were donated to Baby2Baby’s COVID-19 Relief Fund, a sum totaling almost $30,000 USD.
Ba&sh good deeds
Every month, the ba&sh family, in our Paris headquarters and elsewhere, rallies around an association that supports women and children who are victims of any kind of violence or who are in precarious situations.
The employees have collected clothing for the benefit of the association, FIT Une femme un toît, an accommodation and social reintegration center, which houses 60 young women aged 18 to 25.
They have also got together to collect food, hygiene and baby products.
Every month we go to meet the association that we support. These special moments are particularly important to us, and make ba&sh's commitment tangible in the daily lives of employees.
Ba&sh participated in the second "Virtual car boot sale" alongside various brands in the United Kingdom to support the Women for Women international association.
For this exclusively digital event, which took place in November 2020 on the Givergy platform, ba&sh offered iconic garments to the association. All proceeds were donated to Women for Women.