Community
This is ba&sh : a brand founded by two women, for women
Dressing them and celebrating them
In its clothing as in its commitment, ba&sh puts the empowerment of all women at the heart of its mission. Our ambition is to do everything we can to build a more tolerant, inclusive society together, one that is more open to the world.
A female legacy
From the beginnings of our two founders, Barbara & Sharon (the "Ba" and the "Sh" of ba&sh), to our most recent and ambitious development projects, we are committed every day to demonstrating our support for all women.
Supporting our female employees (and male employees!)
Because equality is built on a daily basis, and every action counts, we are committed, within our brand, to continuing to cultivate our values and our policy of professional equality with our employees. From their recruitment and throughout their professional lives. We practise inclusive recruitment where only skills, motivation and interpersonal qualities count, regardless of origin, nationality, gender, religion, age or affective orientation.
Barbara & Sharon
ba&sh for all and all for ba&sh: equality, together Diversity & Inclusion
Comparing life paths, sharing experiences, stepping out of one's bubble and learning from others: at ba&sh, we know how valuable diversity is, and we are committed to cultivating it. Gender, age, nationality, culture, religious beliefs, affective orientation... Because they enrich exchanges and the working environment, because they foster the development of the individual as well as the collective, these differences find their full place with us. Since 2022, ba&sh has been rolling out a Diversity & Inclusion roadmap built around five areas of commitment: gender equality and female leadership, cultural diversity, affective orientation, disability and health, and intergenerationality. The D&I Committee, made up of 10 permanent members, is its guarantor: it promotes actions, encourages internal engagement and organises conferences, capsule collections and partnerships with associations.
Equal opportunities & disability
Diversity is an opportunity, in all its forms. Aware of the issue of disability, at ba&sh we do everything possible to welcome our employees with disabilities in the best possible conditions.
Our initiatives
Duodays: since 2022, and on the occasion of the SEEPH (European Disability Employment Week), our employees pair up with a person with a disability who wishes to discover our professions for a day. It's an opportunity to break down preconceptions and, perhaps, to spark vocations.
Individual support: in partnership with Cap Emploi, occupational health services and AGEFIPH, we promote job retention and workstation adaptation.
Our website ba-sh.com is accessible to people who are visually impaired, hearing impaired, or who have cognitive problems or epilepsy, across all our markets.
ba&sh rolls up its sleeves
Driven from the very beginning by a sense of urgency to take action, the founders of ba&sh instilled this into the brand from the earliest days of their shared professional adventure. The fight against violence against women and against breast cancer has been one of the brand's historic priorities, from Pink October campaigns to commitments alongside Women Safe & Children.
Today, this legacy continues through Fund & Action, our philanthropic programme launched in 2023, which brings together and sustains our support for women. In 2025, ba&sh notably strengthened its commitment against violence against women through a partnership with the association 125 et après, founded by Sarah Barukh: rolling out in stores a discreet system giving access, via a QR code, to a self-assessment questionnaire and support resources, raising employee awareness, and funding concrete actions (kits to detect domestic violence for healthcare professionals, practical guides for victims' relatives).
Blazers for Trailblazers : a blazer to fund women's projetcs
The question
How much of the funding for start-ups do you think goes to companies founded by women? 50%? That's quite optimistic! 25%? Try a lower figure...
The answer?
Only 3%.
ba&sh's commitment to female start-ups
As entrepreneurs themselves, determined to make a difference, and convinced that there is strength in numbers, our founders Barbara and Sharon envisioned in 2021 the international initiative "Blazers for Trailblazers". The concept: dedicate the profits from the sale of ba&sh blazers to entrepreneurial projects led by women, and thus allow our customers to encourage women's initiatives through their purchase. We've got the power!
Training the female tech talent of tomorrow
ba&sh, the women's ready-to-wear brand founded by Barbara Boccara and Sharon Krief, reaffirms its commitment to female entrepreneurship and breaks the mould by partnering with the first feminist programming school @Ada Tech School. Thanks to the profits generated by the success of the Blazers for Trailblazers operation, ba&sh and Ada Tech School are sponsoring 9 "Women in Tech" scholarships to support the education of young women who will become future developers. The beneficiaries will be trained in computer programming in order to boost their skills in a predominantly male dominated job sector.
Institut Rafaël x ba&sh
At ba&sh, we believe that clothing has the power to give women confidence in themselves and the strength to face all of life's challenges. Twice a year, ba&sh partners with the Rafael Institute, a leading centre for integrative health, to organise image consulting and makeover workshops. These special moments allow around a dozen women undergoing treatment to reconnect with themselves, build their confidence and put together the look of their choice. Supported by a stylist, they leave with their favourite ba&sh pieces. A long-term partnership, at the heart of our Fund & Action programme.
The 6 pillars of our commitment
Frequently asked questions
The production of raw materials is ba&sh's main area of concern in terms of greenhouse gas emissions and pressure on biodiversity.
To reduce this impact, ba&sh gives preference to organically grown materials, certified materials that guarantee animal welfare and the sustainable management of pastures, recycled fibres and viscose made from wood pulp from sustainably managed forests.
In 2022 production, 57% of materials were certified. By 2025, this figure is projected to have reached 100% (except for alpaca, for which the target has been set for 2027).
We have defined a framework to monitor and improve social performance in our supply chain.
Each partner must commit to our supplier code of conduct and comply with a number of ethical principles.
We conduct social audits of our entire supplier base. If non-conformities are identified, we support our suppliers in implementing corrective action plans to contribute as much as possible to the rapid and sustainable transformation of our industry.
Since August 2021, ba&sh is also a member of BSCI, a social compliance initiative. This tool provides a framework for monitoring and improving social performance in our supply chain: supplier mapping, early detection of problems, auditing, corrective actions and training. The aim is to protect workers' rights and improve their working conditions.
Our shopping bags and parcel boxes are made from 80% and 100% recycled paper and are FSC-certified. They are 100% recyclable.
In 2022, 93% of packaging used at ba&sh was made from at least 50% recycled paper.
In 2022, 87% of plastic packaging was made from at least 30% recycled plastic. While 12% of packaging was still made from virgin plastic in 2022, ba&sh aims to use 0% virgin plastic by the end of 2023.
ba&sh is also in the process of implementing a circular and reusable packaging solution. After receiving an order, the packaging used to send your parcel can be returned by post free of charge. When empty, it can be folded into a letter format! This packaging reduces greenhouse gas emissions by more than 80% compared to 100% recycled and 100% recyclable packaging.
