More than half of ba&sh products (70% by winter 2022, to be precise) are made of at least 70% certified fibres*.
By the year 2021:
- 42% of the cotton fibres used are organically grown out of the total cotton fibre weight.
- 56% of wool fibres used are certified, including 24% recycled fibres and 28.5% from certified animal welfare and sustainable pasture management (RWS).
*With the exception of recycled fibres, the threshold is 40%.
Our commitments on materials
Raw materials are our biggest area of impact. To reduce our greenhouse gas emissions and limit our impact on biodiversity, we favour fibres from organic farming, certified channels that guarantee animal wellbeing and sustainable management of pastures, recycled fibres, or viscose made from wood pulp from sustainably managed forests. ba&sh carefully selects the most demanding labels.
Viscose at ba&sh
The ba&sh commitment
Using viscose made from wood pulp from sustainably managed forests (FSC), which is the case for 86% of our viscose pieces in the Winter 2022 collection. Whenever possible, we use innovative alternative fibres such as Tencel(r), Lenzing Modal(r) or EcoVero(r). Made from wood chips and diluted with a natural solvent, these fibres have a lower impact than viscose in terms of CO2 emissions generated, water and energy consumption.
Polyester at ba&sh
The ba&sh commitment
Give preference to GRS or RCS certified recycled polyester. Wherever possible, we try to use "post-consumer" or "post-consumer" recycled polyester, i.e. recycled from consumer waste sources or used textiles.
Cotton at ba&sh
The ba&sh commitment
To turn to organic cotton whenever possible, while remaining very rigorous in the selection of the environmental and social labels we choose to trust. To choose as much as possible cotton fibres from organic farming or in conversion to organic farming. We are very strict about the labels we approve. In this respect, we do not consider BCI (Better Cotton Initiative) cotton, which allows the use of GMOs and therefore does not comply with ba&sh standards. We use recycled cotton fibres.
Wool at ba&sh
Produced mostly in Australia, China and New Zealand, conventional sheep's wool has a significant environmental impact (greenhouse gases, intensive use of insecticides, soil damage), in addition to often being produced in conditions of extreme cruelty to animals.
Whenever possible, the wool used in ba&sh's collections comes from organic farming or from certified sources that guarantee animal welfare and sustainable pasture management.
In line with its animal welfare policy, ba&sh strictly prohibits the practice of mulesing and any other ablation practices in its supply chains.
Leather at ba&sh
The ba&sh commitment
ba&sh works with Italian and Spanish tanneries certified by the Leather Working Group (www.leatherworkinggroup.com), which attests to the environmental performance of the tannery (water & energy consumption, use of chemicals, etc.). By 2022, 95% of our leather will come from LWG tanneries. We do not use exotic leather. Sourced leather is a by-product of the meat industry.
ba&sh, between creation and tradition
Bringing together our creative drive and century-old craft techniques, finding the balance between technical innovation, artistic expression and know-how: thanks to a close relationship with our craftsmen and women, we invent new ways of enhancing the most beautiful leathers every season, with the strictest respect for the level of quality expected at each key stage: cutting, trimming, assembling, mounting, sewing and applying dyes.
The ba&sh jewellery
ba&sh is also involved in the creation of ethical jewellery. The collections are made of solid recycled 925 silver (on which a thin layer of gold is melted for the gold versions), and produced in a Thai workshop renowned for its fine craftsmanship and mastery of its patinas. As far as diamonds are concerned, ba&sh has chosen to align itself with the Kimberley Process, which guarantees the supply of stones that do not come from illegal or conflict-financed activities. But because the mines are not inexhaustible, the objective remains to favour, for the years to come, jewellery collections made from synthetic diamonds.
The Cactus Teddy. Our it-bag has been redesigned using cactus as an alternative to leather
You already know Teddy, our simple and urban wallet-on-chain. Now discover its alternative in an innovative material made from cactus, Desserto®. Significantly less polluting to produce than leather and most of its alternatives, this material comes from cactus cultivation, and is combined on this version with a recycled acetate buckle and a recycled cotton lining.
Desserto®, but what for?
- To produce something better, with less: three cactus "leaves" are enough to create one metre of Desserto®.
- To limit the pressure on the use of resources: only the mature leaves of the plant are cut, without damaging the rest.
- To take advantage of its resilience: cacti can grow in very poor soils, and are able to thrive in areas where nothing else grows.
ba&sh signs the CanopyStyle Initiative
ba&sh has partnered with the NGO Canopy - an environmental non-profit organisation that works with over 800 companies and partners - and joined the CanopyStyle and Pack4Good programmes to take action for the preservation of endangered forests.
Canopy works with leading industry players and their suppliers to implement solutions to protect ancient forests. This partnership allows ba&sh to control the traceability of its viscose and transform its supply chain at source.
For the Winter 2021 and Summer 2022 collections, 82% of our viscose fibres used in our collections come from viscose producers classified as "green shirt" according to the Canopy Hot Button.
Our animal welfare policy which is based on the Five Fundamental Freedoms and now also on the 5 areas, according to the NGO Four Paws in its 2021 report on animal welfare in the textile industry.ba&sh excludes exotic leather from its sourcing and only sources hides that are by-products of the meat industry.
ba&sh is working to strengthen traceability in its leather supply chains. As such, we have recently joined the Leather Working Group (www.leatherworkinggroup.com) Traceability and Animal Welfare Working Group.
For animal fibres (wool, mohair, alpaca), wherever possible, ba&sh sources from certified supply chains that guarantee animal welfare and sustainable pasture management. For example, the RWS label for wool strictly prohibits mulesing and other ablation practices. For cashmere, we only use recycled fibres.
The 6 pillars of our commitment
Frequently asked questions
ba&sh uses cotton, viscose and viscose alternatives, wool, mohair, alpaca, synthetic fibres (less than 10% of ba&sh's total materials by production volume).
We know that the production of our raw materials is ba&sh's biggest impact in terms of greenhouse gas emissions generated and strain on biodiversity.
Wherever possible, ba&sh sources certified fibres: cotton fibres that come from organic farming, wool from certified mills that guarantee animal welfare and sustainable pasture management, viscose whose wood pulp comes from sustainably managed forests, less impactful alternatives such as Tencel or EcoVero, recycled fibres for cashmere.
We carefully select the most rigorous international labels.
We have defined a framework to monitor and improve social performance in our supply chain.
Each partner must commit to our supplier code of conduct and comply with a number of ethical principles.
We conduct social audits of our entire supplier base. If non-conformities are identified, we support our suppliers in implementing corrective action plans to contribute as much as possible to the rapid and sustainable transformation of our industry.
Since August 2021, ba&sh is also a member of BSCI, a social compliance initiative. This tool provides a framework for monitoring and improving social performance in our supply chain: supplier mapping, early detection of problems, auditing, corrective actions and training. The aim is to protect workers' rights and improve their working conditions.
In stores, our bags and boxes are made of 80% recycled paper, they are 100% recyclable and FSC certified.
We aim to use only 100% recycled and recyclable cardboard packaging by the end of 2023, with wood pulp from sustainably managed forests (FSC).
In 2023, we also want to introduce a new range of reusable packaging for e-commerce deliveries. The idea: circular packaging, which you are invited to drop off at the post office after receiving your parcel, so that we can reuse it. The result: a reduction of more than 80% in greenhouse gas emissions from packaging.
In 2022, our polybags will be made of 100% recycled and recyclable PE.