BA&SH IS COMMITTED TO COMBATING VIOLENCE AGAINST WOMEN.
Since its creation, ba&sh has placed women at the heart of its project. Founded by Barbara Boccara and Sharon Krief, the brand believes in fashion that carries meaning and has a positive impact.
Alongside the association 125 et Après, ba&sh is strengthening its commitment to combating violence against women in 2026 and unveiling the RESIST campaign.
RESIST: REJECT THE UNACCEPTABLE
RESIST is the first step: refusing to remain silent, to minimize, to look away. In February 2026, ba&sh launched a RESIST solidarity t-shirt, available in women's and men's versions.
100% of profits are donated to the association 125 et Après to support concrete actions for the prevention, support, and reconstruction of women victims of violence.
A COLLECTIVE MESSAGE
Led by committed artists and public figures, the RESIST campaign reminds us of one essential thing: no woman is alone. Together, we can resist, support, and take action.
A t-shirt. A symbol. A movement.
Resist. For yourself. For them. For everyone.
A T-SHIRT TO PROTECT, REBUILD AND SUPPORT
The funds raised through the RESIST T-shirt will support concrete actions carried out by the association 125 et Après.
They will enable the deployment of SANA, an international prevention and guidance system that can be accessed discreetly.
They will also finance Forte'resse, a program for rebuilding through the body and movement, focused on confidence and safety. Finally, they will strengthen the Veilleuses community, a 24/7 listening and support service.
These actions aim to break isolation and provide long-term support to women and their children as they rebuild their lives.
CONSOLIDATING BA&SH AS A "SAFE PLACE"
ba&sh is strengthening its Safe Place initiative through concrete actions to protect and support its employees and customers.
Rolled out in 2025, the program will provide discreet access to a self-assessment test via QR code in stores and internally, as well as measures to facilitate support for victims of violence. In 2026, this commitment will be further strengthened with the introduction of dedicated discussion time during occupational health visits, to encourage expression, identification, and referral to appropriate support services. Through this structured approach, ba&sh is transforming its values into concrete actions so that every woman can feel listened to, protected, and supported.
A TOOL TO SUPPORT YOU
We provide you with the “Am I a victim of violence?” test to help you better understand and assess your situation, in a discreet and confidential setting. It is displayed on all company websites and in the fitting rooms of our stores. Our teams, trained by the association 125 et Après, are there to listen to you and guide you in complete confidentiality.
BA&SH AND THE ASSOCIATION 125 ET APRÈS WOULD LIKE TO THANK THOSE WHO SUPPORTED OUR RESIST PROJECT.
Charlotte Gabris, Chloé Menager, Fanny Sidney, Hélène Mannarino, Jen Ayache, John Mamann, Julie De Bona, Laetitia Eido, Leonie Dahan - Lamort, Lola Bessis, Mayane El Baze...
And many more...
